"One in four people end up buying an ebook after borrowing one for free"
by Public Libraries on April 4, 2012
by Public Libraries on April 4, 2012
The website of Public Libraries.Com (PLC) posted news from a recent Amazon news release sharing data on ebook lending and purchasing.
Amazon's statistics supported their previous statement that "authors that participated in the program made more money and sold more ebooks."
In fact, almost one in four (23%) of Amazon patrons who borrowed an ebook through Amazon's one-book-a-month lending program later purchased other books from the author.
Even lesser-known authors demonstrated increased sales when they allowwed their books to be loaned without charge.
"In March, each time Kindle owners borrowed a KDP (Kindle Direct Publishing) Select book from the lending library, the author received $2.18, leading to significant increases in income for independently-published authors."
The PLC post ends with the pointed wish that "book publishers ... wake up and start loaning out their ebooks at public libraries."
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